The world today has billions of people all over who use emails. It sounds like an astounding figure but also means you may use a cold email to connect to many people. It is hardly any secret that a proper cold email template can increase your efficiency to generate warm leads, especially for sales experts.
However, templates have to be used as a beginning point so that the procedure for sending cold emails can be made faster. At the same time, there should be a proper balance set between using a particular template for your entire campaign and one hundred percent personalized emails.
While the first one is not a good idea at all, the second one gets better results. However, 100 percent of personalized emails have proven to be excessively time-consuming and inefficient.
Several of you want to know more about some highly effective templates for cold emails.
You need to remember though that every organization is not the same. The email templates we have put here should be used as a beginning point. It is imperative to note that a business user receives 97 emails every day on an average. The templates we have put there will be helpful to help your brand look distinct, trigger a response, get noticed.
Step I: Know more about the subject lines to write a result-oriented cold email
Follow these tips mentioned below as far as subject lines are concerned for your cold emails:
1. Use the name of the recipient in the email’s subject line whenever possible.
2. Make sure that your subject line is specific. When your subject line is more specific, the email’s open rate will be higher.
3. In case you feel that your email’s tone resembles more to a “sales/marketing email”, it is possible that it sounds like one.
4. You can experiment with a few questions while writing your subject lines.
5. Your email should always deliver what you promised in its subject line.
6. You can save your valuable time by deploying Customer Relationship Management software. A CRM can automatically include fields in the subject line like such as the first name.
Subject lines of cold email, which can increase your mail open rates
1. Introduction followed by your name/Introduction followed by your company name/name <> their name and company name
2. Quick request
3. Making attempts to connect
4. Name of the recipients’ company
Step II: Writing a result-oriented cold email
Today, there are two different approaches to using cold call emails:
i) You have to email a person who is high on the corporate ladder to ask for an important referral.
ii) You have to write an email to a person who has decision-making authority. You wish to directly pitch them to sign your newsletter, call them, or fix a meeting.
Cold email template-example 1
Hello [recipient’s name],
I am (put your name] and I head [my company’s] business development department. Our company has come up with a fresh platform, which [pitch in a sentence or two].
I have gone through your profile available online and feel you are the right person to communicate with or channelize me to the proper person.
I would love to connect to somebody from [organization] who handles something, which is related to my service/product.
In case that is you, are you available for a 10-minute call on [date and time] to discuss how the [organization name] product can particularly help in the prosperity of your business? If that is not the case, can you kindly get me connected to the appropriate person?
Your help will be highly appreciated.
Warm Regards,
Signature
Cold email template-example 2
Hello [recipient name],
I sincerely hope I am not disturbing you. Would you kindly connect me to the individual who heads [something, which is related to my service/product]?
Thank you for your valuable time,
Signature
However, the most important learning here is that you have to understand an ideal customer intimately. Based on that, you can opt for an approach which is most suitable for them. For instance, if you are sending a sophisticated cold email to a Business purchaser, it might not be the most appropriate approach. They might think of it as tricky and full of a gimmick.
For instance, you have sent one hundred cold emails and get five positive responses from leads, which match the profile of your profile for an ideal customer. These 5customers seem to be genuinely interested as they could benefit from the offer.
It could be more effective than sending one hundred cold emails and get twenty positive responses. These 20 prospects, after all, so not match the profile for your ideal customers. They would not convert into long-term and paying customers.
Step III: Ways of setting up and sending cold emails.
Now you are all set to use a successful cold email template like the ones we discussed above. You may create a fresh email template with these instances. After creating the template, you may modify and start using them. The advantages are many as you do not have to duplicate, copy-paste, or even type them again, thus saving you a lot of time.
Tips for creating a result-oriented cold email template
1. Try to make sure whether it is justified to use a template or not
Many of the effective sales emails include special offers. These may be attractive discounts and free trials. On several occasions, these exciting offers are the key reason behind the success of these emails. As such, there is hardly any sense in sending an email, which is similar but mentions a less attractive offer. It would not work at all.
2. Do not personalize on one-to-one but by category
It is another excellent tip to increase the sufficiency of your cold email template. Make sure that personalization is added at scale and not to individual email. For example, Chief Executive Officers of all SaaS startup businesses that generate a maximum of $500,000 in revenue might have similar pain points and experiences. Find out how your product can help this customer category. You can then reference the same in your emails.
3. Templates should be used as creative inspiration
There is a possibility of you getting many cold emails yourself. Alternatively, you could have come across some excellent instances, which have been posted on websites such as LinkedIn. Make sure not to copy them the way they are mentioned. Rather, you can use them as your creative inputs. Similar to innumerable meme formats available on Twitter, there is hardly anything wrong with taking a successful format and then iterating on the same.
4. A cold email template that is effective for a business is not necessarily effective for the other business.
All businesses do not have the same requirements and pain points. So, the cold email, which is successful for one organization, may not be successful for other companies.
5. Pay attention to your emails’ subject lines
It is perhaps your most important trump card to generate warm leads. If the subject line of your cold email is spammy, generic, or weak, your intended recipients will not only open the email but will delete the mail. They may even report the email as spam. If that happens, your reputation as a sender can be badly hit. Thereafter, it will be even more difficult to send your email to the right set of people.
6. Importance of the email body
While subject lines of the emails make sure that a lion’s share of your job is done, the email’s body cope is also important. A properly-composed opening line can grab the attention of your recipients. The main body of the email has to deliver whatever has been claimed or promised by you so far. The email’s main body copy has to answer one major question: What problem can your product solve or what is in it for the recipients?
7. Personalization should be carefully done
Most cold emails do not have to be excessively personalized. Here are some simple formulae sales professionals should follow when determining how to personalize templates for cold emails:
i) Research persons and then personalize the email’s first sentence accordingly.
ii) Emails should be different for different targets.
Follow-up is the essence for the success of email prospecting
It is imperative to note that you should never stop at the first appropriate cold email that you have sent to a prospect. Instead, it makes sense to do follow-ups with the leads several times. So, it is not only about a particular cold email template that you deploy but knowing how to plan well to use them.
As the best practice, never pull email templates from a website and use them without making any changes. These templates should always be tweaked to adapt to the sender’s style and tone. The step is included in the process of personalization.
A successful cold email template is a skeleton, which has to be fleshed out. So, take your time and create a powerful, which can enable you to squeeze the maximum potential.
