You can’t imagine the level of gains your business would receive if you were to combine the two most effective forms of digital marketing – video marketing and email marketing. Both have been studied for the high ROI they are able to generate for businesses. If you wish to unlock greater leader generation ability for your business, you should know how to video market through your emails. We teach you how to email videos and best practices for emailing videos in this article. Read on to learn more.
How to Email Videos
So, you’ve created an engaging video for your client base and want to share it with them via email? The following steps should help you out.
- Sign in to Your Email Account. If you don’t have an Email account, this is the time you register for one. How else do you plan on sending an email?
- Begin Composing Email. When you’ve gained access into your account, it is time for you to click on “Compose” and begin composing your email. Enter a subject line and then add the recipients for the mail next.
- Attach Video Content. The paper clip icon at the bottom of your “New Message” form allows you to add attachments to your email. Click on this icon and then head on over to the folder containing the files you want to select. Wait while the files get uploaded. When you video(s) has finished attaching to the email, you can send the mail across to the recipients you’ve mentioned.
Now, these instructions for How to Email Videos apply only for video files which are lesser than 25 MB in size. 25 MB is usually the size limit per email for popular email service providers such as Gmail. Read your email service provider’s terms and conditions to understand whether the same is applicable for you too.
If you find that your video file is too large and your email service provider is unable to send such a voluminous file at one go, you can opt for other ways to enable you to send your preferred video via email. They are –
- Downsizing the file – It is possible to reduce the file size for your video by using a Video Conversion software. An MP4 file format is most suitable for sending videos as it can effortlessly combine high quality with small file size. Video compression will negatively affect video file quality, but you will be able to send this file through email now.
- Uploading to external storage – In case you want to send large video files with sizes over 2 GB, you are better off uploading this video file to an external storage service. You can then simply include the web link to this storage page instead of compromising the quality of the video.
All you have to do now is send. Sit back and wait for your video marketing to bring your business all the benefits it had been missing out on so long!
Is it Possible to Embed Videos in Your Email?
You might be wondering if it is possible for you to embed videos into your email body. The answer is yes. As long as your email client supports HTML5 video format, it is probable for you to send embedded videos in your email. If HTML5 is a supported file format by the email service provider, the video will play within the email. Incase the file format is not supported, your email recipients will be subject to a fallback image i.e. an image that looks like a video. Usually, it links the subscribers to a website where the video can actually be played. Most email service providers do not support HTML5 file format and so, marketing professionals rarely try to embed their videos into the email body. They include GIFs and cinemagraphs into their emails instead.
Best Practices to Aid Your Understanding of How to Email Videos
Keep the following in mind when trying to email video content –
- Try to limit the file size for your video – Attempting to attach a large video file to your email is not only hassling for you, the sender. Trying to retrieve this video attachment is just as troublesome for the receiver. If the video file errs on the larger size, the mail recipient will have to wait for the video file to load. They may get impatient and close the email before your video attachment even gets a chance to finish loading.
- Choose an effective first frame – Email clients that do not support your GIF or cinemagraphs in their email body typically show the first frame as fallback image. Paying attention to this first frame then seems like a good idea.
- Test out your marketing email video performance – Your audience may not always provide the desired response after receiving your marketing email video content. Before you decide to make marketing videos in your email newsletters a constant fixture, test out audience reception. If you notice something missing, try to switch up the video length, placement and video file size, among others.
- Preview the email if the option for such is available before you send it out to your business mailing list.
- Don’t use videos too frequently – Sure, video content has its own charm. Yet, the charm of anything wears off with overuse. You want to be careful about using videos too often in your emailers.
A Reminder for You to Use MP4 as Chosen Video File Format
A How to Email Videos article would not be complete without a suggestion on the file format you should be using to send videos via email. While there are many video file formats which might be suitable for sending your marketing email videos, some are better than others. In particular, MP4 stands out as the most convenient and efficient.
You can choose to attach your videos in FLV, MOV, WMV, AVI or AVCHD file formats when sending these videos through email. However, you are recommended to opt for MP4. MP4 file format is wildly compatible, so much so that, it is considered as universal video format. Almost every device and platform supports the playback of MP4 videos.
MP4 file format allows you to store your still images, audio files, text and video files. So you can never go wrong with it. The best part about using MP4 as preferred file format for storing and sending videos is its ability to retain high quality while downsizing. Other file formats usually can either accommodate quality or quantity. If they are dense in size, they will be able to offer good video quality but not otherwise. MP4 video file format really scores on this count.
We wish this article came in handy in informing you how to email videos. Now that you have learned how to email videos, we suggest you give the procedure a shot. Have your content team produce a creative video for you and then proceed to inserting this video into your emailer. If you witness any issues with the file size, you know now which file format to convert your marketing video to, before you send it to your clients. Don’t compromise on video quality. Use a video converter to convert your video into MP4 file format and send it out easily to your mailing list. It will only be a while until you notice the advantages of employing videos to enhance the impact of your marketing emails.