Effective email marketing can make or break your business. There is a thin line between sending out blast emails that attract customers versus those the drive them to unsubscribe, or worse, send the email straight to the spam folder. Every day the email inboxes are flooded with a range of emails and electronic newsletters, and it is easy for your company’s mail to get lost in this flood. But there are certain things you can do to make them stand out from the rest of the standard spam email. Email marketing is more than just getting your subscribed members to check out your company. Effective email campaigns can also be used to get more customers or promote your business and increase brand awareness. Writing effective email marketing campaigns can be quick and easy! Just follow the steps below to get started!
1. Using a comprehensive and efficient email builder
The first important step when starting an email campaign is to find an email campaign builder that fits your needs. There are several campaign builders out there. MailChimp, Constant Contact and HubSpot are just a few of them. These builders have features that enable you to create, customize and optimize emails. Most of these also have already constructed templates that let you modify them and input content. These are especially helpful if you are in a hurry and need an easy template to work with. These campaign builders help you construct attractive emails even if you don’t have prior experience.
2. Decide on your goals
To start your email marketing campaign, it is imperative to first set your goals. Setting goals can help you streamline what kind of campaign you want to send out. It will also help you figure out what type of content you might require and which calls-to-action you might need to use. Setting goals also helps you get a rough idea of what your campaign needs to accomplish to be considered successful.
When thinking about goals, you can decide on having multiple goals that are equally important, or goals that are in a hierarchy of importance. Or, if you like keeping things simple, you can decide on one single goal for your campaign. For example, your goals might be to get new subscribers, to boost engagement on your website, or to keep your existing relationship with customers going. Other goals could be inviting your subscribers to an event, promoting products, or increasing awareness of your business.
3. Decide on the type of campaigns you want to send out
An important step before you begin sending out emails is to figure out what type of campaign you want to create. This can depend on a number of factors. Deciding on who your target audience is, including demographics, can help you tailor your emails to fit that group. Another good way to decide is to understand why people are signing up for the email list. Think about whether they want to hear about new services, learn more about the brand, or get notified about the latest deals or offers that are available. Figuring out what the subscribers want can help you write content related to what they expect. Planning out these small details can help you streamline the content and visuals for your emails while ensuring their effectiveness.
4. Customize certain elements in your email
One drawback of sending mass emails is that it loses the personal touch of individual emails, or even old-school post. But this is a drawback that can easily be fixed. Almost all campaign builders allow you to customize the content and the template of the emails. You can add a personal touch to the emails by addressing the person directly by name instead of using the generic ‘Sir/Madam’. People prefer reading personalized emails over a wall of text. Try including graphics or personalized recommendations if you’re selling products. Customizing the experience for your subscribers can be a great way to make them feel welcomed and appreciated by your company.
5. Include attractive pictures or typography to visually please the readers
Reading blocks of text can get boring real quick. Include pictures, GIFs, and typography to make it more interesting. Free graphic design websites let you create beautiful typography or illustrated content. These can help make your email easy to read and understand. It also gives you the flexibility to highlight certain products or services by making them more eye-catching than the rest of the content. Try to avoid plain text as much as possible. Another way to make your email more effective is to make the subject line sound exciting and interesting. Use catchy words or emojis to drive home the essence of the email.
6. Add an appropriate call-to-action
Adding a call-to-action is one of the most important steps. It is integral to an effective email campaign. A call-to-action allows the receiver of the email to help you successfully complete your goal. If the purpose of the email was to promote a product or service, the appropriate call-to-action would be to allow the customer to navigate to a website where they can avail them. The calls-to-action should be consistent with the goal of the campaign, and should be clearly visible to the customer. Making the call-to-action stand out helps the receiver to understand the point of the email and easily navigate to the web page you’re promoting.
7. Make sure it’s compatible with all devices, apps, and browsers
People use a wide variety of devices to check their emails, ranging from mobile phones to tablets to laptops. Optimizing your emails to be accessible across these devices is crucial. Nothing irks people more than an email that does not load properly. By making sure the images and visual elements of the email work on most devices, you ensure that the message is viewable to the customer. This is a key measure that needs to be kept in mind while designing email campaigns.
8. Include information that is relevant to all your subscribers and demographic
Include information that is important to all your subscribers. If you have products that you want to promote only to a target audience, create different email lists so other subscribers are not getting spammed with content they do not need. This will help you decrease the number of people who unsubscribe. Additionally, try to use language and graphics that can be understood by everyone. Using simple, straightforward language is both entertaining and effective. You don’t need flowery language to drive your message home. By including only the information the subscriber needs, you can successfully improve your email blast template.
9. Research by looking at successful email campaigns in your inbox- what works in them?
A great way to improve your emails is to look at email campaigns of big companies that flood your inbox. Look at what works, what might appeal to the audience and what elements you might be able to include in your campaign as well. Even simple things like fonts and colors make a huge difference in the way messages are perceived. On the flip side, you can see what elements might make you want to unsubscribe from their email list. These are the elements you want to avoid. Researching different email campaigns and templates might help you pick up on what’s interesting and what’s not, and might also help you come up with new ideas.
10. Measure your performance consistently by looking at the reports generated by your email builder
It is good practice to check up on how the emails you sent out are doing. Most email builders collect data and formulate reports on each blast email you send out. You can track how many times the subscriber has opened your emails and how many times they’ve clicked through. This gives you a basic idea of how well your subject lines and content are attracting customers. These campaign builders also collect website traffic data, which tells you how many people were directed to your websites through the emails. To get a better idea of the analytics, compare them to those of other similar industries in your field. Looking at these analytics and trends helps you figure out what’s working and what’s not. You can keep making changes to your email blast template until you reach an optimum level of engagement. Creating effective and attractive email blasts might seem like a lot of work, but good email templates can make your life easy. Using a particular template for all your emails also gives your business a certain ‘look’. While selecting a template, be sure to keep the above points in mind. Simplicity is key. Additionally, remember to test drive your campaigns before you send them out. Most campaign builders give you the option to send it to yourself before sending it out to everyone. This will help you check to make sure that everything is in order and all the visuals and calls-to-action are functioning properly. Email campaigns are especially helpful in growing your business. Don’t hesitate to experiment with different styles and visuals. It’s time to get your business blooming with email blast campaigns!