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Thank You Letter To Patients: How To, Templates & Examples

Doctors writing thank you letter to patients

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Doctors treat patients but their services are also a part of the business sector. A common rule to running a successful business is to have happy customers. However, apart from making customer satisfaction a priority, businesses also need returning customers. It’s easy to think that your business will get word-of-mouth publicity from patients who visit you. Unfortunately, this tactic is not likely to get you too far. So, how do you ensure a positive perception towards your practice, letting people know that your services are best in the city? The answer lies in writing a thank you letter to patients.

What is a thank you letter to patients?

Thank you letters to patients are a token of your appreciation towards them. These letters are a professional instrument to express your sincere thanks and gratitude towards your patients for choosing your practice. The main goal of writing these thank you letters is to recognize the patients as an imperative part of you running a successful practice. It is also a medium of recognizing the positive impact these patients make on your business as well as in your professional life. 

Writing thank you letters to your patients can yield better results for your clinic as well as boost the reach of your business. While word-of-mouth publicity can only reach up to a maximum of 6 to 7 people, thank you letters have shown evidence in retaining existing patients while also bringing in many new ones. These letters are also called letters of appreciation and they are an excellent medium of expressing your thankfulness towards your patients for choosing your practice. 

When to write a thank you letter to your patient?

Writing a thank you letter to patients becomes important if you want them to share their experiences with others, thus boosting your referrals. This phenomenon works because loyal customers not only stick with your business but they also increase your proliferation by referring your practice to their colleagues and friends. This tendency of loyal customers directly translates to the growth of your business. On the other hand, detractors push your business towards failure. Thus, understanding customer behavior and molding your actions to appease them can help you succeed in running a successful practice.

Regardless of this information, we all know how difficult it can be to directly ask a customer to refer your practice, as a doctor. Yet referrals are important and therefore it is important to approach patients appropriately.

You have to understand the aspects that prompt patients to refer your services to others. This is the key to maintaining as well as growing your practice. A thank you letter is one of the primary tools in influencing the patients’ perception other than top-notch customer service. You need a lot more to succeed as a private practice other than your skills as a doctor. A thank you letter to patients is just a start in that journey to success.

Writing a thank you letter to patients

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What is the best way to send a thank you letter to patients?

Before we begin to elucidate the things one needs to include in their thank you letter, we need to determine the medium to be used to send the letters. There are a few different ways you can send a thank you letter to patients to increase your proliferation:

  • Thank you letters handed in-person
  • Send a snail mail
  • Send an email
  • Send a direct message
  • Send as a social media post

The best way to narrow down the medium is to understand your demographic. For patients that are from the younger generation, an email or social media post works best for example. On the contrary, sending a thank you letter via a Facebook post for your 65 years or older patients won’t be the most effective way of communication. Therefore, the medium chosen by you plays an important role in your success.

Regardless of all this, a handwritten letter to thank your patients certainly reigns supreme as it shows your dedication towards the patients. It shows them that you personally care about their well-being, generating a positive response from them. Yes, writing that you are grateful for the patients takes more time than sending a common email thank you letter to all. However, it is for this reason itself that people are more appreciative of the effort made to thank them.

How to write an effective thank you letter to patients?

To begin with, you can have a script developed which can be modified according to each patient, giving it a personalized appeal. Avoid a monotone thank you letter as it seems insincere. It also gives an impression of being a forceful means of promoting the business.

Similarly, you should also avoid an overly aggressive tone that seems to be badgering the patients for referrals, making them uncomfortable. A thank you letter to your patients isn’t akin to handing out a business card or a brochure. It should instead be natural. The message in the letter should be short and simple, thanking the patient with genuineness. Add a promotional item to the letter, like a customized pen, to show your earnestness in serving your patients well. These gestures are sure to make the patients leave your office with a positive state of mind about your business.

Tips for an efficacious thank you letter to patients:

Stick to a format that is based on clients- Doctors aren’t known for their handwriting and thus writing a letter to your patients that they can’t even read is useless. Instead, have a template ready on your laptop and fill out the necessary details that personalize the letter and print it out for your patients. You can even have any of your staff members with legible handwriting write out the letter as per your requirements. This is an important step to make the recipients o the letter know that you appreciate them.

The message should be genuine- Remember to keep the content of the letter as humane as possible. Avoid a business-like tone for a more personal and authentic one. People receive numerous letters, messages, and emails in a day. Most of these messages are automated and inauthentic. If you want your message to stand out, it should be personally crafted otherwise the purpose of a thank you letter fails.

Be specific in saying thank you- Appreciate your patients using the details of what happened during the appointment. Point out exactly what you are grateful for:

  • Include positive feedback
  • Encourage them to visit regularly
  • Show that you were attentive to their concerns during the appointment
  • Seek feedback for improvement

Insert a call to action- After thanking them for coming to visit you as well as for their continued loyalty, add a call to action. A call to action means asking them to do something but more like a favor. Ask them to mention your practice in their social circles. However, remember not to sound too needy or business-minded. This is a simple tactic that will show great results as you send out more thank you letters to patients. 

Add a signature- This is the last step in the letter but a very important one. This small action further adds an element of authenticity to your letter. If you have a website, you can add it along with your email address. Encourage them to leave reviews so that more people can trust your services. You can add the following to get more referrals-

  • Add a link to your website if you have one.
  • Add your email address and ask them to sign up for a newsletter.
  • Add links to your social media accounts like Facebook, Twitter, Instagram, etc.
  • Add contact information for future consultations and appointments.
  • Ask them to leave reviews on online platforms like Yelp, Google, etc.
  • Attach a gift item personalized with your logo along with the thank you letter to patients.

Templates for thank you letter for patients:

Template #1

Dear_______________(Name of patient),

I want to thank you for visiting us at_____________________________(Name of your pratice). Our number one goal here is to offer the best ________________(services offered) possible at an affordable price. I hope we are able to consistently meet this goal. If not, we wish to hear from you as to how we can do better.

Please feel free to introduce your friends and family to our office, and we promise to take very good care of them. For any questions, please feel free to contact me at_________________________. Thanking you in advance!

Yours Sincerely,

Dr. _______________(Your Full Name)

(Website/Email)________________

(Social Media Account)______________

Contact Information)_______________

Sample-1-Thank-You-Letter-for-Patients

Template #2

Name of the Sender

Sender’s Address

Date____________(of writing the letter)

Name of the Recepient

Recepient’s Address

Subject:_________________________

Dear__________________(name of the recipient),

I want to take this opportunity to thank you for being an excellent patient. You have been the most supportive patron of our services here at _____________________________(Name of the practice). We look forward to helping you and your family in the future as well. 

Again, please accept my genuine gratitude together with this little gift which we hope you would appreciate.

Sincerely,

Dr._____________(Your Full Name)

Sample 2 for Thank You Letter for Patients

Template #3

Dear ________(Patient’s Name),

We cannot thank you enough for your unbridled confidence and trust in our services at ______________________________ (Name of the practice) by referring_____________________ (Name of the referral). We look forward to assist her in any possible way.

Please feel free to contact me on __________________ (Your Contact) if we could be of any assistance to you or your family.

Sincerely,

Dr. ________ (Your Full Name)

Template #4

Dear ________ (Patient’s Name),

We are pleased to hear that you are doing so well following your_________________________(Name of procedure/ surgery). We hope that you are satisfied with our services. We will be truly grateful to you if you could tell all your friends and family about us. We look forward to helping them with________________________________ (services you offer). 

Please feel free to contact me on __________________ (Your Contact) if we could be of any assistance to you or your family.

Yours sincerely,

Dr. ________ (Your Full Name)

(Website/Email)________________

(Social Media Account)______________

Contact Information)_______________

Sample #4 for Thank You Letter for Patients

Template #5

Name of the Sender

Sender’s Address

Date____________(of writing the letter)

Name of the Recepient

Recepient’s Address

Subject:_________________________

Dear__________________(name of the recipient),

We at __________________ (Name of the practice) would like to thank you for the trust you put in our abilities to take care of your ailments. We wish you a speedy recovery and hope to see you hail and hearty in the near future. 

You were an ideal patient during the _____________________(Name of the procedure/ surgery), keeping your calm in all instances. Thank you for choosing our services.

We hope to assist you and your family in the future with anything. 

Please feel free to recommend us to your friends and family, and we promise to take care of them just like we did for you. For any questions, please feel free to contact me at_________________________ anytime. Thanking you in advance!

Yours Sincerely,

Dr. ____________(Your Full Name)

(Website/Email)________________

(Social Media Account)______________

Contact Information)_______________

Sample #5 for Thank You Letter for Patients

In a Nutshell

In a fast-paced world where we hardly have time to sit and relax, common habits of thanking people are becoming rare. Yet people appreciate being appreciated amidst this extraneous lifestyle. Thank you letters, therefore, have not become redundant as they introduce an element of personalized care among us. They also open up a world of opportunities for businesses that are competing tooth and nail in this ruthless world. Sending a letter of thanks to your loyal as well as new patients is a practice that is bound to win hearts. It adds a touch of genuineness to the entire experience while also giving you an effective marketing strategy. This simple practice can directly have an impact on not only your referrals but also your revenue.

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