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Thank You Letter for Sponsorship of Event: How To, Templates & Examples

The letter

Organizing an event and ensuring it becomes a success takes a lot from you. You tend to plan, replan, organize, execute the event to the best of your abilities. And once you see the response and participation in huge numbers, you know your event was a success. But your responsibility does not end there. After the success of your event, it only seems worthwhile to thank all those who came together to help you in the first place. Be it mentally, financially, or even physically, help should always be acknowledged and recognized and given its due importance. Here, we are going to look further into how you can send a thank you letter for sponsorship of event.

Who is a Sponsor and what do you mean by sponsorship?

Those corporate entities who choose to extend their support for any given event by means of financial services are termed as Sponsors. In turn, Sponsors may choose to endorse their brand, lend their name or their company’s name, majorly to influence the event and simultaneously its participation. It is a sponsor who provides sponsorship for an event. The very act of supporting, promoting and endorsing a particular event for the purposes of gaining active participation or advertisement is termed as sponsorship. For organizing and success of an event, you will need sponsorship. You would need to reach out to potential sponsors to ensure your event gets highlighted and recognized by a major chunk of your target audience.

Why the need for a thank you letter for sponsorship of event?

Once the event is over, never have that laidback attitude. Do not think that your responsibilities are over as well. Do not you forget this event has helped give you exposure and has helped built some new contacts which may, in turn, be of much importance for you in the longer run. Especially when it comes to sponsors. Having the support and guidance of your sponsors is extremely important and essential. Sponsors extend their help and financial support in return for highlighting their name or their company or product’s name. It only becomes important to thank them for their support and to acknowledge the same over a letter is highly appreciated.

But what is the need for taking your time out and writing a letter to say thank you? Wouldn’t it be better to thank the sponsor in person, then why the need for a letter? These questions will be answered below when you go through the few points which will help you understand the importance of writing a thank you letter for sponsorship of event.

  • You recognize and give due importance to the Sponsors who have helped you financially.
  • Now that you have built a rapport with the sponsors of your event, a thank-you letter will help you maintain that relationship. Think about the future gains you will get from building such a relationship with your sponsors.
  • A thank you letter for sponsorship of event letter shows how committed and dedicated you are not towards your work but also towards the sponsors who were involved along with you.
  • It also gives a professional edge to your work approach. It is always advisable to acknowledge and show gratitude towards your sponsors.
  • Also, delegates have agreed in a survey which shows they do not feel the need to sponsor an event in the future, where they have not been given due recognition and appreciation.

For these very reasons it becomes important to write a thank you letter for sponsorship of event.

How to write a thank you letter for sponsorship of event

Once you have established the need to write a thank you letter for sponsorship of event, you would then have to sit and write the same. Are you worried about writing the letter, what to include and what to eliminate? Here are a few pointers which you should keep in mind while writing out a thank you letter for sponsorship of event.

  • The letter should always highlight the Sponsor’s name, the company or product which has been endorsed in your event, without fail.
  • Due recognition is to be given in your letter to the Sponsor.
  • Try to begin the letter by highlighting your event’s name. This is advisable for the sole purpose of reminding your Sponsor about the event, also ensuring their help for future events as well.
  • Your event is your brand name, the same way the Sponsor has his brand name. Ensure to highlight the brand names, yours, and Sponsor’s properly to ensure both the brand names are set apart in the thank you letter.
  • Keep the letter short, simple, and straight forward if you are short of words.
  • Avoid the use of too many ornamental words, it tends to put off people.
  • You may choose to include the sum of amount you have received for sponsorship. This can help you remember the amount your sponsor had given and for future projects you can always go back to this number and negotiate accordingly. However, this trick does not always work, so use it wisely with your sponsor.
  • Mention the purpose of writing the letter, write on top of the page. This will give the reader a quick view of the contents of the letter.
  • Include the date of the letter.
  • Mention the name of the person, company name along with the address as shown in the format below.
  • Add a salutation in your letter, and try using catchy phrases, ‘thank you for sponsoring’, ‘we appreciate the gesture’, ‘we feel humbled’ and so on.
  • Sign off the letter after greeting, mentioning your name, designation, company name along with your contact information.
Writing the thank you letter

Thank you letter for sponsorship of event letter template.

Writing a letter for sponsorship of event is easy and effortless. However, if you are struggling with putting your thoughts in words, here we are with few sample templates which can help you. You can choose to directly copy-paste from these templates, or you may make a few changes as per your convenience.

Template 1

THANK-YOU LETTER FOR SPONSORING THE EVENT (mention the name of the event)

Date : dd/mm/yy

To,

Mr./Mrs./ Ms / Team (Name of the Sponsor or Sponsor’s Team)

(Name of Sponsor’s Company)

(Address of Company)

Dear (Name of Sponsor or Sponsor’s Company name)

The (your Company or Organization name) extends its warmest wishes and gratitude to genuinely thank you for supporting our (event name).

We thank you for your generous sponsorship, support as well as participation, and helping us make the event such a big success. We would bring to your attention, that along with your brand/company name, we were able to accommodate over 350 people (or the number of your audience) each day, for the three-day-long event.

Also, we have had the privilege of attending to over hundreds of volunteer hours for creating and executing this event. As a company, we have been through a lot of changes in the recent past. We have understood the importance of our delegates and appreciate each of their cooperation for us over these past few months. So, here we are extending our arms in gratitude for each of our delegates for maintaining and ensuring the quality and standard of the event. Your continued mentorship and guidance has been a ray of light for us.

We would like to take this opportunity to thank you and your officials for investing their time, money, and resources for helping our event (event’s name) become such a huge success. We look forward to continuing this relationship for future events as well.

Your sincerely,

(Your name)

(Your Designation)

(Your Company Name)

(Your contact number)

Sample #1 Thank You Letter for Sponsorship of Event

Template 2

Dear (Name of Sponsor or Sponsor’s Company name)

We at (your Company or Organization name) are extremely grateful and proud in getting your support, participation, and cooperation towards (your event name).

These tough times call out for some positive change and celebrations. In the ongoing situation of a world pandemic, we were left with little hope of even being able to organize the event in such a grand way. However, with your generous contribution and support, we have been able to make the (name of the event) a huge success.

In the past few days, with the preparations and execution, we can gladly say we have found a well-wisher and a friend in you and your team. We look forward to building this relationship for future endeavors too.

With the assistance of your generous sponsorship, time, and mentorship we were able to get the outcome we were looking for. Your brand / company name has time and again proven that loyal customers would follow you and help endorse the best of brands. Having said this, I would like to bring to your attention that over 400 people had attended the event with great enthusiasm, and we have received the best response ever till date.

We feel grateful to have received a check of (mention the amount), from your end. And would like to thank you once again for helping us make this event such a big success.

Thanking you.

Your sincerely,

(Your name)

(Your Designation)

(Your Company Name)

(Your contact number)

Sample #2 Thank You Letter for Sponsorship of Event

Template 3

Dear (Name of Sponsor or Sponsor’s Company name)

The Annual Event (name of the event) has played a major role in promoting and expanding the (name of your company). This event has always been our topmost priority in getting new customers and retaining our existing loyal customers. With the generous sponsorship from (Sponsor name or their company name) we have been able to see some amazing outcomes in this event.

With your support and guidance, we have been able to reach out to wider customer base through this event. The number of participation has been the highest this year with your assistance and brand promotion.

Also, it is not about the participation that we feel grateful. We appreciate and feel humbled to have been able to acquire and built such a trustworthy relationship with you and your team. The regular inputs from your team, their constant involvement seemed like a blessing in disguise for us. We would highly recommend your mentorship and guidance for our future endeavors too.

Lastly, it was a pleasure associating with you (name of Sponsor or the company’s name) over (name of the event). We look forward to working with you and your team in the future.

Thanking you.

Yours sincerely,

(Your name)

(Your Designation)

(Your Company Name)

(Your contact number)

Sample #3 Thank You Letter for Sponsorship of Event

Template 4

Dear (Name of Sponsor or Sponsor’s Company name)

We at (your company name) would like to extend our gratitude towards you for giving the kind sponsorship of (mention the amount) towards (name of the event).

The event was a grand success and had witnessed the highest number of participation till date. We were able to accommodate the needs and requirements of the hour and were able to make changes as per the new norms in this pandemic situation. Having said that, we appreciate your generous contribution which has helped us make this event a grand success, and we would like to thank you for the same.

We are incredibly grateful for receiving your kind support and cooperation during these tough times. And we are hopeful to receive your sustained support for us in future too.

Thanking you.

Yours sincerely,

(Your name)

(Your Designation)

(Your Company Name)

(Your contact number)

Sample #4 Thank You Letter for Sponsorship of Event

Template 5

Dear (Name of Sponsor or Sponsor’s Company name)

We, at (your company name) would like to extend our gratitude and appreciation to you and your team at (sponsor’s company name) in helping us make (event name) become such a big success. Without your constant support and guidance, we would not have been able to manage the event so well.

We take this opportunity to thank you and the entire team for their hard work, dedication, and the generous sponsorship. We look forward to continuing our relationship in future endeavors too.

Thanking you.

Yours sincerely,

(Your name)

(Your Designation)

(Your Company Name) (Your contact number)

Sample #5 Thank You Letter for Sponsorship of Event
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