Maintaining customer satisfaction and patient engagement is necessary for running a successful business. A happy patient will voluntarily begin telling others about their services.
According to a survey, social media helps promote medical professionals’ services due to its large range of viewers. Word-of-mouth marketing from your satisfied patients is also one of the tactics needed.
In this article, MailToSelf provides fundamental pointers on properly writing a thank you letter to your patients. We also prepared guidelines and templates for medical professionals that you may equip.
What Is It?
A thank-you letter for your patients, especially one that is personalized, is a great way to express your gratitude to clients who picked your service over competitors. If you create a personalized thank-you message for your patient, they will feel more cherished and special. The major objective for drafting these letters of thanks is to recognize the patients as an important part of your effective practice management.
What Is The Best Way To Send It?
Prior to explaining what should be included in a thank-you note, it is important to choose the appropriate delivery method. There are several various methods you may thank patients for spreading your word about you:
- Thank you letters handed in-person
- Send a snail mail
- Send an email
- Send as a social media post
Writing Guidelines
- Avoid Writing Thank You Letters In A Monotone: You will appear compelled to promote your business if you write thank-you letters in a monotone. A hostile tone, on the other hand, gives the impression that you are pressuring the patients for referrals.
- Ensures that the Handwriting is Readable: Make sure that the letter is legible.
- Use a Natural Tone: Your thank-you notes will come out as impersonal and robotic if you write them in a formal tone. Write thank-you letters sincerely and genuinely to add a personal touch that will help you establish a lasting bond with your current patients.
- Be Particular while Expressing Gratitude: Appreciate your patients using the details of what happened during the appointment. Point out exactly what you are grateful for:
- Include positive feedback
- Encourage them to visit regularly
- Show that you were attentive to their concerns during the appointment
- Seek feedback for improvement
- Make Use Of A Call To Action: In the advertising world, a call to action encourages the person to carry out a certain task. For instance, clicking the submit button on websites. However, when writing a thank-you letter, your call to action is something like asking a favor.
For example, your call to action can be asking your patient to refer you as a doctor to their friends or family members. But remember, you need to frame your call to action in such a way that it doesn’t sound too salesy
- Include Signature: Adding a signature to your letters makes them genuine. It is mandatory to add a signature to any form of a letter.
Templates of Thank You Letter To Patients
Template #1
(Sender’s Address)
(Date of writing the letter)
Dear (Name of the patient),
I want to express my gratitude for choosing (Hospital name). Our primary goal at the clinic is to provide the best possible care at reasonable prices. If you have had this experience, we appreciate you recognizing the value of our services. If not, we would certainly want to hear from you on areas where we can better ourselves.
Here, I would like to ask a simple favor from you. Please introduce our services to your near and dear ones. We promise to provide the best treatment and take good care of them. Do not hesitate to message me if you have inquiries at (email address or mobile number). Thank you so much for your attention and participation.
Sincerely,
(Full Name)
(Signature)
Template #2
(Sender’s Address)
(Date of writing the letter)
Dear (name of the recipient),
Thank you for being such a good patient. You have been the most generous supporter of our services here at (Name of the practice). We also look forward to helping you and your family in the future.
Again, please accept my genuine gratitude and this little gift we hope you will appreciate.
Sincerely,
(Full Name)
(Signature)
Template 3
(Sender’s Address)
(Date of writing the letter)
Dear Patient,
We sincerely thank you for your relentless backing of our service (Service Name). And also take the opportunity to thank you for encouraging one of your dear ones (Name of the person) to use this service.
For any assistance to you or your family members, please feel free to contact me at (Contact Number).
Sincerely,
(Full Name)
(Signature)
Template #4
(Sender’s Address)
(Date of writing the letter)
Dear (Patient’s Name),
We are delighted to hear how well you are doing following your (Name of procedure/ surgery). We are hoping that you are satisfied with our services. We would be very thankful if you could tell all your friends and family about us.
We look forward to helping them with (the services you offer).
Please feel free to contact me at (Your Contact). Please let us know if we can help you with anything to help you and your family.
Sincerely,
(Full Name)
(Signature)
Template #5
(Sender’s Address)
(Date of writing the letter)
Dear (name of the recipient),
We at (Name of the practice) would like to thank you for your sincere trust in our abilities to care for your ailments. We wish you a speedy recovery and anticipate seeing you soon.
You were an ideal patient during the (Name of the procedure/ surgery), keeping calm in all instances. Thank you for choosing our services.
We hope to assist you and your family in the future with anything.
Please feel free to recommend us to your friends and family; we promise to take care of them just like we did for you. For any questions, please feel free to contact me at any time. I appreciate any help you can provide.
Sincerely,
(Full Name)
(Signature)
Wrap Up
Patients have the most vital role for professionals like you. Taking care of a patient and making them a customer is a major benefit of your service. It is a fantastic compliment that you are the first person they call whenever a patient needs medical attention.
Writing unique thank-you letters is one approach to achieve so if you want to let people know about your practice. Aside from thanking your patients, you may also thank your co-doctor for the patient referral.
