Businesses or stores run through gratitude and connections. A possibly effective way of running a store profitably is by maintaining cordial relations with the customers. To do so, you can send cordial thank you messages or letters to your customers after they make their purchase. Your friendly messages will leave a positive impact about your store on them and motivate them to consider purchasing from you again. This is because your thank you letters will make them feel appreciated and valued as a customer. This way will also be effective in ensuring customer’s loyalty towards you.
A thank you for purchasing letter adds a personal touch to the business relationship between a buyer and a seller. Sending thank you notes after confirmation of orders is effective for big businesses as well as smaller and newer stores. Your gratitude might convince them to buy from you again and show loyalty towards you. Most stores prefer sending an automated thank you email after completion of an order. However, a better way of maintaining relations with customers is by sending personalized letters to them. You can add their names and write how you are grateful for the purchase they made by referring to the things they ordered.
If you are struggling to write a good thank you for purchasing letter, then we have got you covered. This article will prepare you to write this letter perfectly. Moreover, if you do not wish to write the letter yourself, you are at liberty to choose any of our pre-written templates too. Let’s begin by knowing what this letter is and when it is needed.
What is a Thank You for Purchasing Letter?
Thank you for purchasing letters are formal letters written to the customers by the sellers. As the relationship between a seller and a consumer is usually formal and professional, these letters would also be formal. This letter can be written for every purchase, small or big. It does not matter if you sell small art items or more expensive electronics, sending a thank you letter would be beneficial for your business. It is a letter of gratitude meant to let the customer know that you value their purchase from your store. It creates a positive impact about your services in the mind of the customer.
With regards to e-commerce, thank you emails can be sent for registering or making an account, purchase of products or revisiting the websites. However, in this article, we will focus on thank you notes or messages for purchase. While sending an email is always an option, you may also consider sending notes or letters along with the orders. This is a hit technique as it makes your packing look more aesthetic and creates a positive impression on the buyer. You can choose to put a short thank you letter mentioning how their purchase made your day better.
Let us now check out the next section which talks about when one should write a thank you for purchasing letter.
When is a Thank You for Purchasing Letter Required?
A thank you letter for purchasing can be written after the purchase of products have been completed by the consumer. It can be sent to them either when they complete the purchase by making the payment and completing the formalities or when you deliver the goods. Doing any of this can be considered a good idea. However, let us look at some specific cases in which you can write this thank you for purchasing letter.
- It can be written by e-commerce websites when a customer completes a purchase.
- Online small businesses can write it to their customers when they place their order or send it along with the goods at time of delivery.
- Physical stores can also hand over this letter to their customers when they visit their store for purchasing stuff.
- Sellers can write this letter to customers who return to your store for making their second or third purchase too.
- This letter can be written by any seller including grocery store owners, bakeries, restaurants, sweet shops, toy stores, stationeries, etc.
- It is not necessary to write this letter only when someone purchases goods from your store. You can also write it when one is purchasing e-coupons or gift cards.
Tips for Writing an Effective Thank You for Purchasing Letter
Writing an effective thank you letter for purchasing is a simple task. It would barely take a few minutes for you to write this letter if you follow the tips mentioned here.
- Firstly, you need to select a format that best suits your business. You have the option of sending emails or handwritten or printed letters. Emails would be suitable for regular customers while it is a better idea to send customized letters to first time customers. The format for the letter is given below:
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
(Context of the Letter)
Sincerely,
(Signature)
Sender’s Full Name
- Another important aspect of writing a letter is to write a good subject line. You should mention the purpose of your letter and let the receiver know that it is related to their recent order.
- Next, use an appropriate greeting to address the customer. Write the name of the receiver to make the letter personalized.
- Coming to the content of the letter, you must make sure that your letter sounds professional yet genuine with a personalized touch.
- Change the contents of the letter as per the situation. If the customer is re-ordering then mention how grateful you are for their next order. If it is a first order then you can say that you would be willing to serve them in the future too.
- Include specific details about the order in the body of the letter.
- In the last paragraph, mention how you would be looking forward to serving them in the future.
- Say thanks for the order again before closing the letter.
- Close the letter in a cheerful yet respectful way. You can use any of the following closing lines for closing this letter:
- Respectfully
- Thank you
- Sincerely
- Cheers
- Thanks and Regards
Following these steps would help you write a good thank you for purchasing letter. So pick up your pens and get started!
Sample Thank You for Purchasing Letter
Though we have covered the tips for writing an effective letter, it is true that not everyone has the time to invest in writing this letter. So to ease your task, we have also prepared a few templates that you can pick and send to your customers directly. Let us have a look at them.
Template 1- Thank You for Purchasing Letter
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
Thank you for purchasing 4 pair of earrings from our store. This is the beginning of a fruitful friendship. We are glad that our products mesmerised you and we got a chance to serve you. We will process your order and in no time, it will be at your doorstep. We would love to see you adorning our products. Please tag our social media handles _____ and ____ on your pictures.
Thank you for trusting us. We will be delighted to know what you think about our products. Please feel free to leave reviews on our page. You can also write to us at _____ (email address). Looking forward to delivering packages full of happiness at your doorstep.
Sincerely,
(Signature)
Sender’s Full Name
Template 2- Thank You for Purchasing Letter
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
Thank you for choosing ____ (Name of the Store) for your shopping needs. We are happy to serve you. Your order will be processed within the next 2 working days and you will receive delivery in 5-7 days. We will get back to you with the tracking details for your order once it is picked up from our warehouse.
We value you and appreciate you for trusting us yet again with your order. As a token of appreciation, we are offering you 10% off on your next order. Please use the coupon code ____ during checkout to avail this offer while placing your next order with us. Thank you for shopping with us and making our day better. We look forward to serve you again.
Sincerely,
(Signature)
Sender’s Full Name
Template 3- Thank You for Purchasing Letter
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
I would personally like to thank you for choosing to support our venture by placing your order. Your order made us delighted and we hope our products make you feel the same. We have started working on your order and it will be dispatched by tomorrow. We appreciate you for supporting us and hope you like the products as much as we do. Your order has also qualified for a freebie. We will be sending a ____ as a free gift along with your package.
Please leave a review for us to know if we met your expectations. Your feedback is valuable for us as it helps us grow and make our products better. Let us know if you like the freebie too. Looking forward to hearing from you! Keep shopping and enjoying!
Sincerely,
(Signature)
Sender’s Full Name
Template 4- Thank You for Purchasing Letter
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
Thank you for choosing us! We appreciate you for placing your order for the ____ with us. This is to inform you that your order has been accepted and will be processed soon. Thank you for being a valued customer. We appreciate you for trusting us to provide services to you. As a small gift for being a valued member of our family, we are offering a 15% discount on the next order. You can enter ____ in the ‘Coupon Code’ column before checking out. The value of your cart will automatically reduce by 15% once you add this coupon code.
Please leave your genuine feedback on our website as we are excited to know how you feel about our products. A bit of advice from you would also help us get better at our work. Once again, thank you for your purchase! Visit our website to place your next order soon.
Sincerely,
(Signature)
Sender’s Full Name
Template 5- Thank You for Purchasing Letter
Address of the Sender
Email Address of the Sender
Date
Name of Receiver
Address of the Receiver
Subject: Thank You for Your Order
Dear ______ (Name of the Recipient)
Thank you for purchasing from ____ (Name of the store). You are a valued customer and we appreciate you for returning to us for the third time. We hope you liked your previous orders and would love this one too. Our team is already at work and we will be dispatching your order soon. We guarantee that your products will be delivered at your place within the next 6-7 days.
We will send you an email containing the tracking details for your order. Let us know how you like our products. Meanwhile we have got some happy news for you! This is a small gift for you from our side for being a valuable customer. We are giving you a cashback of 10% of the order value. We hope this news made you as happy as our packages do. Looking forward to receiving more orders from you!
Sincerely,
(Signature)
Sender’s Full Name
